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Heike Adam

Heike Adam is an Expert for Finance, Crisis & Inflation. She holds a Diploma-degree in Business Administration from Humboldt-University Berlin and owns over 20 years of international finance and management experience at Dax companies Henkel and Beiersdorf. Today she is Associate Partner at Theron Advisory Group.

Her strategic and operational Finance Expertise is extensive and substantial. She held the Controlling position in management board, developed a range of highly effective management concepts and established global reporting standards. External requirements such as annual financial statements, IFRS as well as risk management and control systems are familiar to her on corporate and local level. She shaped several profit-relevant efficiency programs, managed restructuring and investment projects and lead a global Outsourcing-Project, too. In addition to that she gained broad experience in international and local acquisitions and carve outs.

Heike owns an enormously vast Crisis Management Experience. As a member of the management board Southern Europe she steered local companies through the Greek financial crisis and turn arounds; she has been member of the corporate crisis team during the Financial Crisis 2009 and during the Krim Crisis in 2014 she led a project in Kiev and Moscow. In her consultancy she develops new business models for companies in crisis, benefiting from her studies in Design Thinking, Business Model Innovation as well as Neuroscience.

Heike’s rare Inflation Expertise is based on her own practical experience. At Henkel she was an expert for high-inflation-countries, mainly in Latin America, and Inflation Accounting. She knows, how intensely inflation affects an economy and its companies, how fast sales and profits erode and how companies can respond successfully. Today she follows international research and expert discussions most actively. Based on her special practical and crisis experience, she has developed a leading analytical model for inflation on market- and company-level.

Heike has extended international experience. She worked and lived in the US and Italy, was responsible for Latin America and led various international projects, among others in cooperation with an external partner from India. She is fluent in German and English, and speaks Spanish, Italian, and Russian.